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Lola Red PR was founded by Alexis Walsko in 2000. Who is Lola Red? According to Alexis,
"Lola Red is the chick we all strive to be everyday. In many ways she is my alter-ego."
It is hard to know exactly where Alexis ends and Lola Red begins—and vice versa—as she is the heart and soul of Lola Red. If you’ve ever met Alexis, you know that she is the coolest, hippest, sweetest girl who really is in the know about fashion, style, and all things fun! She works with the crème de la crème of clients, enabling her to plan the hottest and smartest events to inform, indulge, and entertain you!

Now in its 9th year, Lola Red PR has grown into a team of four and includes some frequent contributors. Lola Red PR primarily educates the media and consumers about lifestyle products and services that indulge the body and soul. Clients include local, national, and international businesses, as well as nonprofit organizations.