courtesy of Casper
Casper
helping the Twin Cities consumer have a better night's sleep
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About Casper
Casper is a privately held, U.S. based, e-commerce company that sells mattresses online. Casper provides an obsessively engineered mattress at a shockingly fair price. Based in New York City, Casper has been named one of the most innovative companies by Fast Company in 2017.
courtesy of Casper
THE CHALLENGE
Create a successful event to announce Casper’s new partner with retailer, Target.
courtesy of Casper
THE SOLUTION
Engaging the who's who of the Twin Cities community with an exclusive, invite-only movie event at Minneapolis' Walker Art Center.
courtesy of Casper
A happy hour slumber party
We identified and invited some of the most influential social media stars, community members and business leaders to spend a night out with Casper. We engaged a photo and video team to capture high-quality content from the event, ensuring our top influencers were armed with quality content from the event to post on their social channels.
courtesy of Casper
Creating a compelling event
Helped Casper identify local sleep experts who could bring to life Casper’s brand promise of a great night's sleep.
RESULTS
Lola Red successfully facilitated and engaged consumers with a national brand that had never before engaged the Twin Cities community.
100%
attendance goals achieved and maximized for a one-night only exclusive event.
50,000+
likes, follows and comments across influencer social media channels while attending the event.
